Grand Strand Submarket Research
Grand Strand submarkets.
Every Grand Strand submarket trades differently. Price, inventory, rental demand, and short-term-rental rules all vary by town. Explore the data and investment profile for each Myrtle Beach area submarket.
Myrtle Beach
The core market: oceanfront density and the strongest STR velocity.
North Myrtle Beach
Family-oriented STR submarket with higher ADR and tighter regulation.
Surfside Beach
The "Family Beach": lower nightly rates, higher occupancy, predictable returns.
Garden City
Pier-adjacent STR corridor with strong shoulder-season bookings.
Murrells Inlet
Marshwalk proximity, LTR strength, growing mid-term rental demand.
Pawleys Island
Luxury STRs, historic rentals, higher-AUM clientele.
Little River
Emerging value market: NC border, workforce LTR demand, lower entry prices.
Conway
CCU student housing, LTR cash flow, lowest entry prices on the Grand Strand.
Common Questions
Frequently asked questions
How many submarkets does Chapter 3 cover?
Eight core Grand Strand submarkets: Myrtle Beach, North Myrtle Beach, Surfside Beach, Garden City, Murrells Inlet, Pawleys Island, Little River, and Conway.
Why analyze submarkets separately?
Price, inventory, rental demand, and short-term-rental rules vary widely between Grand Strand towns. A number that is true for Myrtle Beach may be wrong for Conway or Pawleys Island.