Myrtle Beach: Submarket Research
Myrtle Beach
The core market: oceanfront density and the strongest STR velocity.
Overview
The city of Myrtle Beach contains the highest concentration of rentable oceanfront units on the Grand Strand. Ocean Boulevard, the Boardwalk corridor, and Kings Highway inventory trade actively year-round with predictable STR revenue patterns.
The Investor Thesis
- 01Oceanfront studios and 1BRs with established rental programs offer the lowest friction entry to Myrtle Beach STR investing.
- 02Building-level rental program history matters more than unit-level finish: the right building does 40% more revenue than the wrong one.
- 03Watch City of Myrtle Beach zoning overlays carefully: not every address is STR-eligible.
Myrtle Beach is the core of the Grand Strand and carries its deepest tourist demand. Inventory ranges widely, from oceanfront and resort condominiums to single-family neighborhoods further inland, which gives investors the broadest set of price points and strategies in the region.
Common Questions
Frequently asked questions
Is Myrtle Beach good for short-term rentals?
It has the region's deepest tourist demand, especially near the oceanfront, though performance and short-term-rental rules vary by area and building.
What property types are common in Myrtle Beach?
A broad mix, from oceanfront and resort condominiums to single-family neighborhoods inland.